Building the brand driven business : operationalize your brand to drive profitable growth
Scott M. Davis ; Michael Dunn
| Year of publication: |
2002
|
|---|---|
| Authors: | Davis, Scott ; Dunn, Michael |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Unternehmenswachstum | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 299 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-6255-4 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004772887