Building the Destination Brand: An Empirical Comparison of Two Approaches
| Year of publication: |
2011
|
|---|---|
| Authors: | Trembath, Richard ; Romaniuk, Jenni ; Lockshin, Larry |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 14089907. - Vol. 28.2011, 8 (1.11.), p. 804-817
|