Building the service brand by creating and managing an emotional brand experience
Sharon Morrison; Frederick G. Crane
| Year of publication: |
2007
|
|---|---|
| Authors: | Morrison, Sharon ; Crane, Frederick G. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 5, p. 410-421
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| Subject: | Dienstleistung | Services | Markenführung | Brand management | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003476084