Building the value machine : transforming your business through collaborative customer partnerships
Peter Cheverton
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Management | Marketing | Kundendienst | Leadership. | Marketing. | Customer services. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 225 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5485-2 ; 0-7494-5485-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004946873