Building trust and empowering informed decisions : effects of risk disclosure and call to action on young adults' responses to dietary supplement advertising
Wenqing Zhao, Yan Jin and Elise Karinshak
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhao, Wenqing ; Jin, Yan ; Karinshak, Elise |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 3, p. 249-264
|
| Subject: | Call to action | Dietary supplement | Probiotic supplement advertising | Risk disclosure | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-01-2023-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336909