Building trust to increase purchase intentions : the signaling impact of low pricing policies
Tiffany Barnett White; Hong Yuan
| Year of publication: |
2012
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|---|---|
| Authors: | White, Tiffany Barnett ; Hong, Yuan |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 384-394
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| Subject: | Einzelhandelspreis | Retail price | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580753