Building trustworthy relationships with smallholder (small-scale) agro-commodity suppliers : insights from the Ghana cocoa industry
Richard Glavee-Geo, Umar Burki, and Arnt Buvik
| Year of publication: |
2020
|
|---|---|
| Authors: | Glavee-Geo, Richard ; Burki, Umar ; Buvik, Arnt |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 1, p. 110-127
|
| Subject: | supplier relationships | agricultural marketing | commodity supply/value chain governance | opportunism | small suppliers | macromarketing | gender | Ghana | Lieferantenmanagement | Supplier relationship management | Kleinbauern | Smallholders | Lieferkette | Supply chain | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719900370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159158