Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
María Leticia Santos-Vijande, Mar Gómez-Rico, Arturo Molina-Collado, Robert M. Davison
| Year of publication: |
2022
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|---|---|
| Authors: | Santos Vijande, María Leticia ; Gómez, Mar ; Molina-Collado, Arturo ; Davison, Robert M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
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| Subject: | Advocacy | Enjoyment | Functional value | Loyalty | mHealth apps | Networking | Social image | User engagement | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Emotion | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209713