Building value co-creation with social media marketing, brand trust, and brand loyalty
Muhammad Sohaib, Heesup Han
| Year of publication: |
2023
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|---|---|
| Authors: | Sohaib, Muhammad ; Han, Heesup |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-11
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| Subject: | Attribution theory | Brand trust | Social media marketing | Brand loyalty | Value co-creation | Fashion brands | China | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenintegration | Customer integration | Markentreue | Markenartikel | Brand | Mode | Fashion | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364678