Building value through marketing : a step-by-step guide
Philip Sugai
| Year of publication: |
2020 ; 1 Edition.
|
|---|---|
| Authors: | Sugai, Philip |
| Publisher: |
Routledge : Routledge, |
| Subject: | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-03468-1 ; 1-003-03468-3 ; 978-1-000-17884-5 ; 1-000-17884-6 ; 978-1-000-17876-0 ; 1-000-17876-5 ; 978-1-000-17880-7 ; 1-000-17880-3 ; 978-0-367-47283-2 ; 978-0-367-47286-3 |
| Other identifiers: | 10.4324/9781003034681 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182589