Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong and Bernd Schmitt
| Year of publication: |
2010
|
|---|---|
| Authors: | Henderson, Pamela W. ; Cote, Joseph A. ; Siew Meng Leong ; Schmitt, Bernd |
| Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 321-346
|
| Subject: | Markenführung | Brand management | Asien | Asia | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924183