Bullwhip effect reduction and improved business performanc through guanxi : an empirical study
Year of publication: |
2014
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Authors: | Cao, Ray Qing ; Baker, Jeff ; Schniederjans, Dara |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 158.2014, p. 217-230
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Subject: | Supply chain management | Supplier/customer relationship management | Guanxi | Trust | Bullwhip effect | Structural equation modeling | Lieferkette | Supply chain | Soziales Netzwerk | Social network | Bullwhip-Effekt | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | China |
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