Bundle pricing in mobile services business
Juha Munnukka; Minna Mattila; Anja Härkönen
| Year of publication: |
2003
|
|---|---|
| Authors: | Munnukka, Juha ; Mattila, Minna ; Härkönen, Anja |
| Published in: |
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]. - Wien : Österreichische Computer Gesellschaft, ISBN 3-85403-169-6. - 2003, p. 141-151
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| Subject: | Mobilkommunikation | Mobile communications | Telekommunikationsdienst | Telecommunications services | Dienstleistungsmarketing | Services marketing | Leistungsbündel | Bundling strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003625669