Bundling or not bundling : sequential bundling in e-commerce distribution channels
Xujin Pu, Shizhen He, Guanghua Han
| Year of publication: |
2023
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|---|---|
| Authors: | Pu, Xujin ; He, Shizhen ; Han, Guanghua |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 5, p. 2668-2683
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| Subject: | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Theorie | Theory | Online-Handel | Online retailing | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299649