Bundling or unbundling frequently purchased products : a mixed method approach
Year of publication: |
2011
|
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Authors: | Arora, Raj |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 1, p. 67-75
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Subject: | Produktmanagement | Product management | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Kosmetik | Cosmetics | Konsumentenverhalten | Consumer behaviour |
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