Burden of Proof - Customer-centric measures must be linked to financial performance.
| Year of publication: |
2004
|
|---|---|
| Authors: | Brandt, D.Randall ; Gupta, Kunal ; Roberts, Jim |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 16.2004, 3, p. 14-21
|