Business Advancement through Technology Volume I : Markets and Marketing in Transition

edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos

Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India -- Chapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis -- Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology -- Chapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector -- Chapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of Mouth -- Chapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of ‘Wikis of the Mind’ -- Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance -- Chapter 10: Digital Transformation in Private Dental Clinics -- Chapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience -- Chapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education.

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Year of publication:	2022
Other Persons:	Thrassou, Alkis (ed.) ; Vrontis, Demetris (ed.) ; Efthymiou, Leonidas (ed.) ; Weber, Yaakov (ed.) ; Shams, S. M. Riad (ed.) ; Tsoukatos, Evangelos (ed.)
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	Artificial Intelligence \| Data Management \| Digital Transformation \| Social Media \| Mobile business \| CRM technologies \| Digitalization \| Neuromarketing & Neuroscience \| Robotics \| Machine Learning \| Künstliche Intelligenz \| Artificial intelligence \| Digitalisierung \| Digitization \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Technischer Fortschritt \| Technological change \| Mobile Business \| Neuromarketing
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (XXVI, 275 p. 19 illus.)
Series:	Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-031-07769-2 ; 978-3-031-07768-5 ; 978-3-031-07770-8 ; 978-3-031-07771-5
Other identifiers:	10.1007/978-3-031-07769-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013470853