Business Analytics a Tool to Business Experimentation - Issues and Challenges

Business analytics is a repetitive practice and methodical exploration of an organization's data with emphasis on statistical analysis. Business analytics is used by companies committed to data driven decision making. This paper tries to establish a relationship between business analytical tools and business experiments. It tries to explore whether firms or organizations which use data for decision-making innovate successful business operations. Using detailed survey data available on various online search engines I have concluded that yes, business analytics and its analytical tools lead to a successful business experiments. Also there is a relationship between data based decision making and other performance measures of a firm