Business analytics for sales and marketing managers : how to compete in the information age
Gert Laursen
| Year of publication: |
2011
|
|---|---|
| Authors: | Laursen, Gert H. N. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Business Intelligence | Datenanalyse | Marketing | Business intelligence. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 242 S. : graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk |
| ISBN: | 978-0-470-91286-7 ; 0-470-91286-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009172897