Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps
| Year of publication: |
2011
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|---|---|
| Authors: | Acosta, Pablo ; Kim, Namsuk ; Melzer, Illana ; Mendoza, Ronald U. ; Thelen, Nina |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 46.2011, 1, p. 50-61
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