Business creation in networks : how a technology-based start-up collaborates with customers in product development
Year of publication: |
April 2018
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Authors: | Laage-Hellman, Jens ; Landqvist, Maria ; Lind, Frida |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 13-24
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Subject: | Start-ups | University spin-offs | R&D collaboration | Customer relationships | Business networks | Unternehmensnetzwerk | Business network | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Forschungskooperation | Research collaboration | Unternehmenskooperation | Inter-firm cooperation | Innovationsmanagement | Innovation management | Ausgründung | Spin-off company | Produktentwicklung | New product development |
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