Business cycles: looking beyond the downside for competitive advantages

Purpose – How can one better manage risk in situations with a lot of business cycles exposure? This article offers practical approaches to this. Design/methodology/approach – The article is derived from field studies that lead to the authors' prescriptives. Findings – The paper presents several concrete ways to better cope with risk exposure, for example optionality, in/out, long/short. Originality/value – This piece is original. The authors have not seen similar documentations/articles elsewhere.