Business Ethics, CSR & Market Segmentation : A Qualitative Study in Lvmh Moët Hennessy - Louis Vuitton

With the constant growth and development, companies have to continuously upgrading its performance over time. Such upgrades may be beneficial to examine the important elements that firms need to maintain. This paper attempt to investigate any relevance theoretical review, including any evidence on business ethics, corporate social responsibility (CSR), and market segmentation. A particular company is selected as a reference point of view in addressing the connectedness of the issues. It is expected that a company's financial figures are able to provide supports on the pertinent issues