Business foundations : a changing world

Business in a changing world -- The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Bonus chapters -- A. The legal and regulatory environment -- B. Personal financial planning -- Notes -- Glossary -- Indexes -- Name index -- Company index -- Subject index -- Appendixes