Business market management : understanding, creating, and delivering value
James C. Anderson; James A. Narus; Das Narayandas
| Year of publication: |
c2009 ; 3. ed., internat. ed.
|
|---|---|
| Authors: | Anderson, James C. ; Narus, James A. ; Narayandas, Das |
| Publisher: |
Upper Saddle River, N.J : Pearson Prentice Hall |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 470 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index 0804 |
| ISBN: | 0-13-208996-3 ; 978-0-13-208996-8 ; 0-13-600088-6 ; 978-0-13-600088-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003684257