Business market management : understanding, creating, and delivering value
James C. Anderson ; James A. Narus
| Year of publication: |
1999
|
|---|---|
| Authors: | Anderson, James C. ; Narus, James A. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Investitionsgütermarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 430 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-522657-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004592732