Business market management : understanding, creating, and delivering value
James C. Anderson ; James A. Narus ; Das Narayandas
| Year of publication: |
2009 ; 3. ed., Pearson Internat. ed.
|
|---|---|
| Authors: | Anderson, James C. ; Narus, James A. ; Narayandas, Das |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Industrial marketing | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 470 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-208996-8 ; 0-13-208996-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925270