Business Market Value Merchants - Isn't it time for your business to profit from superior customer value?
| Year of publication: |
2008
|
|---|---|
| Authors: | Anderson, James C. ; Kumar, Nirmalya ; Narus, James A. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 2, p. 31-37
|