Business model generation : a handbook for visionaries, game changers, and challengers
written by Alexander Osterwalder and Yves Pigneur
| Year of publication: |
2010
|
|---|---|
| Authors: | Osterwalder, Alexander ; Pigneur, Yves |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Unternehmensplanung | Corporate planning | Geschäftsmodell | Business model | Innovationsmanagement |
| Description of contents: |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
Table of Contents [gbv.de]
; Abstract [wiley.com]
; Abstract [businessmodelgeneration.com]
; Description [swbplus.bsz-bw.de]
|
| Extent: | 278 S. zahlr. Ill. und graph. Darst. 20 x 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Literaturverz. S. 276 1: CanvasDefinition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| ISBN: | 0-470-87641-7 ; 978-0-470-87641-1 ; 978-0-470-90103-8 ; 9786612756290 |
| Classification: | Investition, Finanzierung ; Unternehmensführung ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009317852