Business model innovation : how the international retailers rebuild their core business logic in a new host country
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Cao, Lanlan ; Navare, Jyoti ; Jin, Zhongqi |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 3, p. 543-562
|
| Subject: | Business model | Internationalization | Case theoretical approach | Geschäftsmodell | Globalisierung | Globalization | Innovation | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade |
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