Business model innovation processes in large corporations : insights from BASF
Year of publication: |
2017
|
---|---|
Authors: | Winterhalter, Stephan ; Weiblen, Tobias ; Wecht, Christoph H. ; Gassmann, Oliver |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 2, p. 62-75
|
Subject: | Technology | Business model innovation | Chemical industry | Innovation processes | Business model implementation | Fuzzy front-end | Large firms | Geschäftsmodell | Business model | Innovation | Innovationsmanagement | Innovation management | Chemieindustrie | Großunternehmen | Large firm |
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