Business model selection for durable products based on price optimisation with a two-dimensional description of customers' usage patterns
Year of publication: |
2024
|
---|---|
Authors: | Ye, Tianzhu ; Zhou, Liping ; Jiang, Shan ; Jiang, Zhibin |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 62.2024, 6, p. 2176-2201
|
Subject: | market segmentation | pricing | Product - service systems | selling and leasing | two-dimensional usage pattern | Marktsegmentierung | Market segmentation | Geschäftsmodell | Business model | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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