Business model transformation in moving to a cross-channel retail strategy : a case study
Lanlan Cao
| Year of publication: |
2014
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|---|---|
| Authors: | Cao, Lanlan |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 69-95
|
| Subject: | Business model | Chinese retail | cross-channel retailing | e-tail | online retail | Geschäftsmodell | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | China | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391420