Business Models and Digital Technology Platforms: Implementation and Complexities for Digital Business

This book examines the influence exerted by digital technology platforms (DTPs) on changes to business models. The author identifies critical factors for the successful implementation and usage of such platforms, including barriers which may be related, for example, to the absence of sufficient knowledge about DTPs or the inability to obtain a sufficient amount of financial resources. Business Models and Digital Technology Platforms develops a comprehensive model of DTPs based on empirical research in Poland. It demonstrates how platforms influence changes in the operations of companies, their level of competitiveness, the consumer's role in the process of joint development of innovations and the consumer's experience as well as implications of the use of AI for the autonomy of DTPs. This book offers a unique, holistic understanding of the complexities involved and showcases their role within digital business. Combining theory with practice, this book is a valuable resource for researchers and academics of business model innovation, strategic management, innovation management, digital transformation and organisational change.