Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry
Year of publication: |
August/September 2017
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Authors: | Winterhalter, Stephan ; Zeschky, Marco B. ; Neumann, Lukas ; Gassmann, Oliver |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 66/67.2017, p. 3-13
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Subject: | Business models | Resource-constrained environments | Frugal innovation | Emerging markets | Medical device industry | Western multinationals corporations (MNCs) | Emerging market firms | Geschäftsmodell | Business model | Schwellenländer | Emerging economies | Medizinprodukteindustrie | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Medizintechnik | Medical technology |
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