Extent:
Online-Ressource (1 online resource (xix, 386 p.))
ill.
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index. - Description based on print version record
""Title""; ""Copyright""; ""Dedication""; ""Foreword""; ""Acknowledgements""; ""Chapter 1: Introduction""; ""The Whole""; ""The Journey to Business Patterns""; ""Audience""; ""A Story Book""; ""Limits of the Book""; ""Book Structure and How to Read""; ""Sequence Diagrams""; ""Comments Please""; ""Chapter 2: Structure of the Software Industry""; ""Types of Companies""; ""Outsource and Offshore""; ""Vendors and the Software Stack""; ""ISV / ESP Divide""; ""Closing Words""; ""Chapter 3: Software Company Lifecycle""; ""Early Days""; ""Growing""; ""Post Start-up Middle Age""; ""Investor Exit""
""Death of a Software Company""""Death Throes""; ""Walking Dead""; ""Closing Words""; ""Chapter 4: Strategy?""; ""What is Strategy?""; ""Strategy, not Plans""; ""Strategy as a Pattern""; ""Generative Patterns""; ""Identifying Strategy""; ""Strategy Parallels Software Design""; ""Strategy for Software Creators""; ""Closing Words""; ""Chapter 5: Funding the Start""; ""Bootstrapping""; ""Friends and Family""; ""Banks""; ""Angels""; ""Venture Capital""; ""Private Equity""; ""Investor Exit""; ""Funding Timing""; ""Love-hate with Venture Capital""; ""Closing Words""
""Chapter 6: What to Build â€" Patterns about Products""""Customisation, Platforms, Frameworks and Product Lines""; ""Poacher Turned Gamekeeper""; ""Customer Co-Created Product""; ""Simpler Product""; ""Same Customers, Different Product""; ""Core Product Only""; ""Customisable Product""; ""Simple Product Variations""; ""Chapter 7: Marketing""; ""The Missing Link""; ""Whole Product""; ""Homogenous Customers""; ""Segmented Customers""; ""Customer Understanding""; ""Expeditionary Marketing""; ""Chapter 8: Distribution Model""; ""Direct Sales""; ""Distributors""; ""Choosing a Distribution Model""
""Different Product, Different Channel""""Chapter 9: Patterns of Direct Distribution""; ""Branded Shops""; ""Internet Store""; ""Named Sales People""; ""Account Management""; ""Sales/Technical Double Act""; ""Chapter 10: Patterns of Indirect Distribution""; ""Local Guide""; ""Value Added Reseller""; ""White Label""; ""Independent Retailer""; ""Wholesaler""; ""Chapter 11: Service""; ""Crossover""; ""The Missing Pattern: Product from Services""; ""Tailored Products â€" ‘Specials’""; ""Customise or Co-create?""; ""When Services Distract from Product""; ""Closing Words""
""Chapter 12: Patterns about Services""""Products with Services""; ""Initial Help""; ""Lifetime Services for Products""; ""Professional Services Team""; ""Services Feedback""; ""Personal Service""; ""Self-Service""; ""Corporate Certified Experts""; ""Packaged Services""; ""Chapter 13: Patterns about Organising Product Companies""; ""Capabilities""; ""Structure""; ""Services Before Product""; ""Single Product Company""; ""Product Portfolio""; ""Product Roadmap""; ""Complementor, Not Competitor""; ""Innovative Products""; ""Separate Imaginative Teams""; ""Appendix A: About Patterns""
""What Is a Pattern?""
Business Patterns for Software Developers; Contents; Foreword; Acknowledgements; Chapter 1 Introduction; The Whole; The Journey to Business Patterns; Audience; A Story Book; Limits of the Book; Book Structure and How to Read; Sequence Diagrams; Comments Please; Chapter 2 Structure of the Software Industry; Types of Companies; Outsource and Offshore; Vendors and the Software Stack; The ISV / ESP Divide; Closing Words; Chapter 3 Software Company Lifecycle; Early Days; Growing; Post Start-up Middle Age; Investor Exit; Death of a Software Company; Death Throes; Walking Dead; Closing Words
Chapter 4 StrategyWhat is Strategy?; Strategy, not Plans; Strategy as a Pattern; Generative Patterns; Identifying Strategy; Strategy Parallels Software Design; Strategy for Software Creators; Closing Words; Chapter 5 Funding the Start; Bootstrapping; Friends and Family; Banks; Angels; Venture Capital; Private Equity; Investor Exit; Funding Timing; Love-hate with Venture Capital; Closing Words; Chapter 6 What to Build - Patterns about Products; Customisation, Platforms, Frameworks and Product Lines; Poacher Turned Gamekeeper; Customer Co-Created Product; Simpler Product
Same Customers, Different ProductCore Product Only; Customisable Product; Simple Product Variations; Chapter 7 Marketing; The Missing Link; Whole Product; Homogenous Customers; Segmented Customers; Customer Understanding; Expeditionary Marketing; Chapter 8 Distribution Model; Direct Sales; Distributors; Choosing a Distribution Model; Different Product, Different Channel; Chapter 9 Patterns of Direct Distribution; Branded Shops; Internet Store; Named Sales People; Account Management; Sales/Technical Double Act; Chapter 10 Patterns of Indirect Distribution; Local Guide; Value Added Reseller
White LabelIndependent Retailer; Wholesaler; Chapter 11 Services; Crossover; The Missing Pattern: Product from Services; Tailored Products - 'Specials'; Customise or Co-create?; When Services Distract from Product; Closing Words; Chapter 12 Patterns about Services; Products with Services; Initial Help; Lifetime Services for Products; Professional Services Team; Services Feedback; Personal Service; Self-Service; Corporate Certified Experts; Packaged Services; Chapter 13 Patterns about Organising Product Companies; Capabilities; Structure; Services Before Product; Single Product Company
Product PortfolioProduct Roadmap; Complementor, Not Competitor; Innovative Products; Separate Imaginative Teams; Appendix A About Patterns; What Is a Pattern?; Pattern Languages; Pattern Sequences; Improvising with Patterns; Anti-patterns; How to Read a Pattern; How to Write a Pattern; Closing Words; Appendix B Patterns Philosophy; Patterns and their Implicit Context; The Quality Without a Name: Wholeness; Events or Things; Sustainability: Living and Dead Patterns; Classifying Patterns: Good, Bad, Dead and Alive; Worse is Better: Path Dependency?; Knowledge Management and Patterns
Storytelling and Patterns
ISBN: 1-119-95071-6 ; 978-1-280-59075-7 ; 1-119-99924-3 ; 978-1-119-95071-4 ; 1-119-95072-4 ; 978-1-119-95072-1 ; 978-1-119-99924-9 ; 1-119-99924-3
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014292702