Business relationships with East Asia : the European experience

XIII, 261 S.

graph. Darst.

Routledge advances in Asia-Pacific business. - London [u.a.] : Routledge, ZDB-ID 2121704-X. - Vol. 4

Includes bibliographies and index. - Based on a conference held in Birmingham

(...) Hine, Robert; Wright, Peter: Europe and the Orient Express. The impact of East Asian trade on European economies. Nam Sang-Kun; Slater, Jim: Korean investment in Europe. Motives and choices. Chen, Jocelyn: The application of international strategic alliances to enhance competitive advantage. The experience of leading Taiwanese firms. Molteni, Corrado: Italian firms in ASEAN countries. Direct investment and non-equity linkages between Asian and Italian firms. Robinson, Gordon: Is Europe missing the Asia boat? An overview of EU-Asia Pacific relations. Klenner, Wolfgang: Globalization of European enterprises. The case of East Asia. Nam Sang-Kun: Opportunities for trade and investment in South Korea. Lowe, Sid: Levels of culture and Hong Kong organizations. Suh Yong Gu: Japanese product transplants in Asia and consumer choice. Kim Yeon Hak; Campbell, Nigel: The internationalization process and control style of MNCs. The case of Korean electronics companies. Chen Changzheng: The recent changes in P

: £45.00 : Formerly CIP

ECONIS - Online Catalogue of the ZBW