Business strategies on service quality for expanding Taiwanese restaurant chain overseas : the application of TRIZ theory and ISM
Yi-Hsiang Hsu, Tzong-Ru Lee, Ching-Hua Yeh, Rika Ampuh Hadiguna
| Year of publication: |
2025
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|---|---|
| Authors: | Hsu, Yi-Hsiang ; Lee, Tzong-ru ; Yeh, Ching-Hua ; Hadiguna, Rika Ampuh |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 16.2025, 2, p. 184-203
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| Subject: | business strategy | GRA | grey relational analysis | interpretive structural model | ISM | restaurant chain | TRIZ | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Taiwan | Strategisches Management | Strategic management | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2025.145305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015408050