E-BUSINESS STRATEGY - Profits and the Internet: Seven Misconceptions - Managers aiming to capitalize on the Internet to achieve profitable growth need to understand the full implications of the strategies they choose.
| Year of publication: |
2001
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|---|---|
| Authors: | Rangan, Subramanian ; Adner, Ron |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 4, p. 44-53
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