Business student perceptions of a preferred employer : a study identifying determinants of employer branding
Bhadra J. H. Arachchige and Alan Robertson
| Year of publication: |
2011
|
|---|---|
| Authors: | Arachchige, Bhadra J. H. ; Robertson, Alan |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 3, p. 25-46
|
| Subject: | Personalmarketing | HR marketing | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405695