Business to business marketing : analysis & practice in a dynamic environment
Robert P. Vitale; Joseph J. Giglierano
| Year of publication: |
c2002
|
|---|---|
| Authors: | Vitale, Robert P. ; Giglierano, Joseph J. |
| Publisher: |
Mason, Ohio [u.a.] : South-Western/Thomas Learning |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 534 S Ill., graph. Darst 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-324-07296-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001596863