Business to business marketing : analysis & practice in a dynamic environment
Robert P. Vitale ; Joseph J. Giglierano
| Year of publication: |
2002
|
|---|---|
| Authors: | Vitale, Robert P. ; Giglierano, Joseph J. |
| Publisher: |
Cincinnati, Ohio : South-Western |
| Subject: | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 534 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-07296-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004775641