Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Olga Dziubaniuk, Wilhelm Barner-Rasmussen, Nikolina Koporcic, Maria Ivanova-Gongne, Tibor Mandják, Stefan Markovic
| Year of publication: |
2021
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|---|---|
| Authors: | Dziubaniuk, Olga ; Barner-Rasmussen, Wilhelm ; Koporcic, Nikolina ; Ivanova-Gongne, Maria ; Mandják, Tibor ; Markovic, Stefan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 217-231
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| Subject: | Managerial relevance | Readability | Academic language | Writing style | Reading ease score | Sprache | Language | Marktforschung | Market research | Marketing | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.01.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491039