Business-to-business service quality assessment in professional wine events : the case of Vinitaly
Roberta Capitello ; Lara Agnoli; Antonino Galati; Diego Begalli and Maria Crescimanno
| Year of publication: |
2014
|
|---|---|
| Authors: | Capitello, Roberta ; Agnoli, Lara ; Galati, Antonino ; Begalli, Diego ; Crescimanno, Maria |
| Published in: |
Food and wine events in Europe : a stakeholder approach. - London : Routledge, ISBN 0-415-82781-7. - 2014, p. 110-124
|
| Subject: | Weinbau | Wine industry | Gastronomie | Restaurant industry | Tourismuswirtschaft | Tourism industry | Event-Marketing | Event marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367441