"Business-to-business-to-brain?" : reviewing neuroscience research in B2B-marketing using TCCM analysis
Benjamin Österle, Carolina Herrando, Anne Köpsel, and Marc Kuhn
| Year of publication: |
2024
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|---|---|
| Authors: | Österle, Benjamin ; Herrando, Carolina ; Köpsel, Anne ; Kuhn, Marc |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 4, p. 421-445
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| Subject: | B2B marketing | industrial marketing | neuromarketing | Neuroscience | systematic literature review | TCCM | B-to-B-Marketing | Business-to-business marketing | Neurowissenschaften | Neuromarketing | Bibliometrie | Bibliometrics | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2024.2380671 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191853