Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
Fahri Karakaya
| Year of publication: |
2012
|
|---|---|
| Authors: | Karakaya, Fahri |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1051-1067
|
| Subject: | Online-Handel | Online retailing | Website | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575087