Business unethicality as an impediment to consumer trust : the moderating role of demographic and cultural characteristics
Year of publication: |
2013
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Authors: | Leonidou, Leonidas C. ; Kvasova, Olga ; Leonidou, Constantinos N. ; Chari, Simos |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 112.2013, 3, p. 397-415
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Subject: | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Zypern | Cyprus |
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