Business unit strategies between regionalisation and globalisation
H. Proff
| Year of publication: |
2008
|
|---|---|
| Authors: | Proff, Heike |
| Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 173-192
|
| Subject: | Globalisierung | Globalization | Regionale Wirtschaftsintegration | Regional economic integration | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003655279