Business visualization: a new way to communicate financial information

Purpose – This article introduces a new way of presenting financial results, information and priorities as a dynamic three‐dimensional, colorful and live landscape that provides a rich, deep understanding of business on a conceptual level. Design/methodology/approach – The article demonstrates how business visualization facilitates the communication of the financial results for individual companies, as well as for comparing companies and for following a company through time. Findings – Business visualization does not replace the use of traditional financial statements, but complements them to give a sense of relationships and priorities. It provides the tangible, concrete representation people need for a conceptual grasp of the big picture as a prerequisite for understanding the meaning inherent in abstract numbers. Practical implications – Business visualization makes big‐picture financial information understandable to everyone, promoting buy‐in, credibility, effective decision‐making and training. It facilitates competitive analysis, provides a competitive edge, assists in global communication and the identification of trends, and generally increases speed and accuracy of communication. Originality/value – The article introduces a completely new way of communicating financial information.