Business writing on the go : How executives manage impressions through e‐mail communication in everyday work life

Purpose – The purpose of this paper is to investigate how business executives perceive and account for their use of paratextual cues as a means of managing their professional impressions in business e‐mails on their smartphone (i.e. BlackBerry, iPhone, etc.) and office computer. Design/methodology/approach – Semi‐structured, audio‐recorded telephone interviews were conducted with a representative sample of 60 business executives from various sectors in Canada. The interviews examined executives' typical ways of writing e‐mails for business purposes, both on their smartphone and office computer. All interviews were transcribed and then analyzed using a mix of quantitative and qualitative analyses. Findings – This study shows how organizational leaders vary their ways of opening and closing business e‐mails when comparing their smartphone to their office computer communication. To account for these differences, they routinely use folk categories that suggest distinctions between formal and informal relationships, internal and external communication, as well as the recipient's identity and their own. Hence, executives are aware of the social meanings inscribed in paratextual cues and even the absence of these cues is frequently used as a cue in itself. Originality/value – E‐mailing is a crucial part of contemporary corporate communications, yet few studies have examined organizational leaders' e‐mail writing practices on their smartphone in relation to their office computer. While executives might seem very task‐oriented in their communication, this study shows that their everyday e‐mail‐writing practices play an important role in the co‐construction of professional identities and relationships.